Marketing and Advertising Your Property

In this digital age, if you want to market and advertise your home ” For Sale by Owner”, the first thing that you need is to go online.

Here are some advertising tips shared –

Enlist your home on multiple listing sites (MLS)

Want to attract customers? Put your home on a leading MLS.

Also, if anybody searches using some basic descriptions such as “three bedrooms” or “house for sale in Phoenix,” your home will pop up.

This one detail will make your “For Sale by Owner” home selling easy.

Place a sign in front of your home

To make people know that your home is for sale, you can place a ” For Sale by Owner” sign in the front yard of your home. Make sure that the sign is well designed and clear enough to be seen from a distance.

Send e-flyers

Sending electronic flyers has become very easy with technological advancements. You can also include interior and exterior photographs of your home.

You can send the e-flyers to your friends, family, colleagues, real estate agents who sell in your area and also brokers of other regions who represent buyers in your area.

Use highlights sheet

You need to outline the different selling points of your home such as the number of bedrooms/bathrooms, square footage and any other amenities including a spa, pool, etc. By doing this, you will help in attracting some buyers.

Open houses

An excellent way to showcase your property is to hold an “open house”. It provides a friendly environment in which the potential buyers can see if your home fits their requirements. To keep track of visitors, you can have a sign-in sheet. This action can help you follow up with any prospective buyer at a later date.

Making Showings Easy

While showing your home, make sure to engage your buyers emotionally. Surprisingly, people tend to decide whether to buy or not to depend more on emotions and less on logic. So if you want your buyer to say, “Yes, I want to buy this home,” then you have to gain their attention to the positive attributes of your home and not the negative aspects. Here are some tips –

The compassionate welcome

It is true that the buyer is a guest in the house, but you should make the buyer imagine owning the home. The buyer won’t open doors with you standing there or talk about the house in front of you. So it’s better that you leave.

Create a mood

You want your house to sell, right? So give that extra effort to make it attractive. Turn on soft music, place two glasses of champagne on a nearby table and light the fire in the fireplace. Having the decor in your home looking tops will get buyers excited when visiting your home.

Play up the visual

Open all the window coverings to let the light into the rooms. You can even display some seasonal photographs showcasing leaves bursting in color, flower gardens or snow-covered lawn in a prominent position.

Clean as a whistle

If you are still residing in the home that you want to sell, then it can be difficult for you to show all the positive features of your home to your potential buyer. Still, make sure that every room in your house is spotless at all times so that there is nothing to dissuade a potential buyer.

Light up the house

When you have a potential buyer for a visit to your home, turn on every light including the closet lights and appliance lights. This alone will brighten up your entire home and make it more desirable.